Important Events in Fashion and Design, 1930–1939

1930

  • In women's fashion, the chemise, popular in the 1920s, is now belted and lengthened. Cut on the bias, dresses hug and move with the body.
  • Architect Raymond Hood completes the Daily News Building in New York City. With its lively cubist pattern of red and black bricks, it is one of the foremost examples of art deco architecture.
  • Developer Hugh Prather plans and builds Highland Park Shopping Village in Dallas, Texas, the first unified commercial development where stores surround a parking lot rather than facing the street.
  • In response to the stock-market crash, independent automakers Willy-Overland and Hudson produce one-third fewer cars than in 1929.
  • Auto factories cut wages, shorten the workweek, institute periodic shutdowns, and fire thousands in an effort to cut costs.
  • Ford's forty-horsepower Model A is hugely popular, and 1.15 million cars are sold.
  • Reflecting a...

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