Youth-Centered Fashion
Consumerism at an Early Age.
With the prosperity of the 1950s in full swing, American clothing manufacturers discovered—or perhaps created—new markets eager to buy their goods: children and teenagers. Television and printed advertisements instilled in 1950s kids at an early age a rampant consumerism that their parents had never had. The oldsters, after all, had grown up during the Depresssion, when thriftiness was next to godliness.
[The entire page is 956 words long]
