• DEVELOPING MARKETING SKILLS
• TAKING MATTEL BY STORM
• EARLY SUCCESSES
• DIFFICULTIES IN MANAGEMENT
• OVEREXPANSION
• SOURCES FOR FURTHER INFORMATION

Former chairman, president, and chief executive officer, Mattel, Incorporated

Nationality: American.

Born: May 23, 1951, in New York, New York.

Education: Queens College, BA, 1973.

Family: Daughter of Lawrence Elikann (television director) and Corinne Schuman; married Thomas Kenneth Barad (film producer), 1979; children: two.

Career: Coty Cosmetics, 1976–1977, assistant product manager, marketing; 1977–1978, product manager, marketing; Wells Rich Greene, 1978–1979, account...